Science Meets Coffee – Amir Faraji

What happens when an RMIT Researcher combines his thermoelectric with a smartphone and keep cup? Muggino.

Meet Amir Faraji. Founder of Muggino. Muggino keeps both hot and cold drinks at your preferred temperature, moderated through your smartphone. It also charges itself using waste heat and re-charges your electronic devices. Muggino has just launched a Kickstarter campaign to back this incredible product. This is his entrepreneurial story.

Where did you get the idea for your business?

This idea came to me when I was working on my Ph.D. project at RMIT. My Ph.D. is about thermoelectric energy harvesting using solar energy. Then I worked on that idea and made an initial prototype and then decided to establish my own business to manufacture Muggino here.

What challenges have you faced within the developmental phase?

Oh, many many challenges! From finding the right person to do the industrial design for Muggino, to research and finding the best and most efficient materials for making it. But the most frustrating obstacle, of course, has been financial. I contacted several government sections to get some assistance for the developmental phase. Unfortunately, this resulted in not a single dollar of help! I supplied all financial needs from my family and my own savings, amounting to more than hundreds of thousands of dollars.

What are your top 3 tips for others wanting to start a business?

  1. Start with simple things
  2. Resilience at work
  3. Find the right workmate

Following on your Kickstarter campaign, where to next?

Start manufacturing of Muggino here (NOT China!)

Do you have a marketing stragegy to help promote Muggino?

Yes, I do and I’m working to improve it to help promote Muggino.

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