EyeCura – Smart & Secure Video Monitoring

Team Activator’s #winning streak has continued with LaunchHub superstars Eyecura beating out some stiff competition to take home a Eureka Award of Excellence in Innovation and Entrepreneurship at the Zhongguancun-Eureka International Innovation & Entrepreneurship Competition. The competition is a collaboration between leading innovation organisations crossing Australia and China.


Eyecura transforms old devices into smart video monitors, ideal for use with the elderly, people with special needs or even for simple home security. The team’s win is a huge step towards helping Eyecura take their idea international. We recently sat down Dr Alsharif Abuadbba, one of the co-founders of Eyecura to chat about his entrepreneurial journey.


Where did you get the idea for your business?

The idea came around because of our backgrounds in security and privacy, which we realised was quickly becoming a big issue around the world. Everyone was putting their info on the cloud, and we wondered how much of that data was actually in good hands.

How did you get your business started?

Myself and my co-founder Dr Ayman Ibaida developed the idea for EyeCura sitting in local cafes and our garages in early 2017. From there we found RMIT’s Activator program, which appealed to us as a way to receive advice and, eventually, funding. EyeCura was officially born at the RMIT Activator in August 2017.

What lessons have you learnt on your business journey?

Always be ready to hear criticism from others and think about it positively. The best people to inform your product is the customer, so make sure to go to engage with them as early and consistently as possible.

How important is it to have a business mentor?

It’s crucial to get mentors at the early stage of your start-up journey. It will ultimately save you time, energy and resources. Mentoring gives you the opportunity to use experts as a sounding board, which can give you very useful feedback. It gives you a great source of confidence in many of your decisions.

What are your top 3 tips for starting a business?

  1. Think about the problem before jumping to the solution
  2. Create a small fire before pouring on the fuel!  In other, less metaphorical words, unless you research and segment your customers, do not waste your resources on third-party marketing and branding.
  3. Your idea might be helping the customer do ten things, but what is the truly unique thing that your competitors can’t provide? That’s what is going to set you apart.

How would you describe your life as an entrepreneur in 3 words?

Exciting, inspiring and challenging.

What book are you reading now?

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change By Stephen R. Covey

Which song best represents your life?  

Beyond the Sea – Bobby Darin

What has been the best part of your Activator journey?

Being around so many other startup teams in the one place gives us a great source of energy as well as inspiration. The whole team at Activator is always ready to offer advice and help, which has been great.